Apple’s terms of service for iPad app developers is that subscription-based iPad apps pay 30% to Apple. Vudu has just released a Web-based version of its best iPad app that gets around this restriction. Walmart (owns Vudu) has just announced their Vudu movie streaming service is now available to iPad 2 users via a web app (opposed to an iOS app), which effectively allows Vudu to go behind Apple’s back. The app for iPad also works on other iOS devices, but has only been optimized for the iPad display.
Other best iPad apps developers may choose this course which also allows Vudu to be able to push out new updates whenever they choose, rather than having to wait for Apple approval. Basically this “optimized” iPad experience enables iPad users to view Vudu through the Safari web browser to purchase and rent movies or even TV episodes in standard definition. Simply go to Vudu.com on your iPad to experience their new service.
The launch of the Vudu iPad site is Vudu’s first attempt to deliver their streaming content onto a tablet device. Vudu is working on launching their service out to other tablets, specifically Android-based devices.
Do you think Apple’s restrictive policy may drive away developers who offer In-app purchases?